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CoorItalia welcomes “Vivere alla Castiglioni” Exhibition
CoorItalia is proud to present “Vivere alla Castiglioni,” an exhibition organized by the Fondazione Achille Castiglioni of Milan, Italy, and curated by San Francisco-based Italian architect Valentina Anania. For the first time in the United States, the exhibit pays homage to Achille and Pier Giacomo Castiglioni, who contributed to make Italian design unique.
Focusing on the contribution of Italian design to contemporary culture, the exclusive display and presentation will be included in the program of the 2017 San Francisco Design Week, June 14 to 20.
As main sponsor, CoorItalia will host the exhibition on June 16 at our showroom, along with a lecture by Achille’s daughter and son, Giovanna and Carlo Castiglioni, who will visit San Francisco during San Francisco Design Week as representatives of the Fondazione Castiglioni.
The event is part of the initiative #vivereallitaliana, conceived by the Italian Ministry of Foreign Affairs with the aim of promoting and celebrating Italian Design in the world. “Vivere alla Castiglioni” is an homage to Achille (1918-2002) and Pier Giacomo (1913- 1968), undisputed Italian masters of twentieth-century design. Their objects—still manufactured today and part of many museum collections—stand as clear examples of functionality achieved on both a rational and an emotional level.
Within a “familiar” space recreated with objects designed by their father and uncle, Giovanna and Carlo will bring to life, in a small theatrical performance, some of the Castiglionis’ best-known creations. Italian design culture and the unique Castiglioni approach to design and lifestyle will merge in an entertaining and engaging dialogue about design.
The stand has been designed by Valentina Anania as a tribute to one of the most praised exhibits conceived by the Castiglioni brothers. A red tape on the floor delineates the general layout of the stand as a re-enactment of the famous 1957
exhibit “Dimensione Domestica” at Villa Olmo, in Como, Italy. The display of objects is complemented by a reproduction of some of the architectural elements and furniture of the original exhibition. Photos printed on the perimetral panels recreate the environment of the Castiglionis’ original design studio, now the Castiglioni Foundation. Giovanna and Carlo will use these panels to arrange different “set designs” for their presentation, allowing viewers to get a taste of everyday Milanese life, while emphasizing the use of irony, a fundamental aspect of the Castiglionis’ work. The stand has been constructed with the support of the Academy of Arts University of San Francisco.
A celebrated video, “I fratelli Castiglioni,” made by Studio di Monte Olimpino for Allmark Gallery of New York in 1967, will be played on monitors. The research film (16 mm, b/w, sound, duration 9′, 1967) is a portrait of the two Castiglioni architect- designers. It was written by Bruno Munari, directed by Marcello Piccardo, and photographed by Michele Piccardo. Another important testimony is the video of a lecture Achille gave during the 1989 International Design Conference of Aspen, CO. The video, courtesy of Fondazione Castiglioni, was restored by Italian lighting company FLOS on the occasion of the 2014 Milan Design Film Festival.
Friday, June 16
5pm: Exhibition opens
5.30pm: Lecture starts
6pm: Reception follows – Light refreshments will be served.
151 Vermont St., Suite #10, San Francisco
Event by invite-only. For any question, please contact firstname.lastname@example.org